Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, websites, social media platforms, email, and paid advertising. Its main goal is to reach the right audience at the right time, drive meaningful engagement, and convert users into customers using data-driven strategies.

Digital marketing services include SEO, PPC ads, social media management, email campaigns, and content marketing to drive online visibility and sales. They help businesses reach target audiences on platforms like Google, Facebook, and Instagram. At Shifa's Digital Marketing, we customize strategies for Mumbai brands to boost ROI.

SEO (Search Engine Optimization) boosts website traffic by optimizing content, keywords, and site speed for search engines like Google. It targets high-intent searches, improving rankings and organic visits. Proven tactics include on-page SEO, backlink building, and mobile optimization—expect 2-5x traffic growth in 3-6 months.

The best social media marketing strategy focuses on short-form video (Reels/TikTok), AI-driven personalization, and UGC (user-generated content). Post consistently, use targeted ads, and analyze engagement metrics. For Mumbai businesses, platforms like Instagram and LinkedIn yield the highest conversions.

SEO results appear in 3-6 months; PPC and social ads show in days. Full ROI depends on strategy—consistent efforts yield compounding growth. Track via Google Analytics for real-time insights.

Yes—start with low-cost options like organic SEO and social media (₹5,000/month). Scale as results grow. Small businesses see 20-50% revenue uplift; we offer flexible plans for startups.